The goal of this project was to create a set of icons that each have an individual meaning and with a cohesive style. I chose to create symbols that would be used for a zoo, whether on brochures or on a website, or assets similar to this. I utilized overlapping elements and white space to emphasize or create shapes, and I also maintained a controlled color palette that had nature-inspired colors while still being bright and colorful. My focus was to create unique and fun symbols that have specific zoo themes that also maintain readability.
Brochure and webpage